viz.

Image source: Dissolve.com

Branding and corporate marketing can be bizarre. Sure, there are the big brands, the Disney’s or Budweisers or Coca-Colas, whose very names evoke our day-to-day experience of the products they market. For those of us who like to think about how visual rhetoric interacts with pop culture, these iconic multinationals can provide endless streams of data. Watching how such companies endlessly race to reflect or mold global and American cultures so as to increase visibility may sometimes be a depressing project, but it is always fascinating. But what about the guys who we don’t interact with on a daily basis?

Image Credit: The Library of Congress

Eric Gill’s illustrated 1931 The Four Gospels of the Lord Jesus Christ According to the Authorized Version of King James I may be the most beautiful text in the Harry Ransom Center’s King James Bible exhibition.  Gill, who was a graphic designer, a sculptor, and a firm Catholic, melded his minimalist design aesthetics with Catholic art’s gilded tradition to make what the Library of Congress calls “a modern homage to the tradition of illuminated text.”  Gill’s black and white figures, however, dance around the elegant typeface to create a Catholicism aesthetically rebranded for the twentieth century: sparse but still striking.

(Slightly NSFW after the break.)

"One Day Without Shoes 2011," TOMS via Youtube

Today TOMS shoes conducted its second annual One Day Without Shoes campaign in which anyone (wherever in the privileged world) was encouraged to go without sandals, boots, sneakers, etc. The intention behind the event is to "raise awareness" for what it's like for the millions in less developed countries who daily go without adequate protection for their feet and, as a result, are at risk for serious infections. At the risk of sounding like a cynical jerk, I'm going to raise some questions about how the campaign attracts an audience through compelling visual tools and ultimately how it benefits those for whom it claims to be raising awareness.

As far as design goes, Obama has already won the presidency according to this New York Times article.