viz.

Image Credit: The Library of Congress

Eric Gill’s illustrated 1931 The Four Gospels of the Lord Jesus Christ According to the Authorized Version of King James I may be the most beautiful text in the Harry Ransom Center’s King James Bible exhibition.  Gill, who was a graphic designer, a sculptor, and a firm Catholic, melded his minimalist design aesthetics with Catholic art’s gilded tradition to make what the Library of Congress calls “a modern homage to the tradition of illuminated text.”  Gill’s black and white figures, however, dance around the elegant typeface to create a Catholicism aesthetically rebranded for the twentieth century: sparse but still striking.

(Slightly NSFW after the break.)

A few weeks ago I caught an episode of Independent Lens on PBS about the font Helvetica.

In the undisputed manifesto of modern graphic design, The New Typography, author Jan Tschichold argues in vaguely Heideggerian terms that modernity requires a typeface consistent with its worldview. In fact, typeface has always been consistent, in his opinion, with the worldview of the civilization that used it, insofar as he sees that worldview as an expression of the relationship between with individual, the whole of society, and the technae they employ to shape and frame the world around them.

Then over the last week I caught sight of this pair of advertisements for the typeface Helvetica font featured on Ffffound.com.

http://viz.dwrl.utexas.edu/files/helvetica-ad.jpg alt="sexist helvetica ad" class="center" width="180">

Image from Ffffound.com.

Image from Ffffound.com.