viz.

"One Day Without Shoes 2011," TOMS via Youtube

Today TOMS shoes conducted its second annual One Day Without Shoes campaign in which anyone (wherever in the privileged world) was encouraged to go without sandals, boots, sneakers, etc. The intention behind the event is to "raise awareness" for what it's like for the millions in less developed countries who daily go without adequate protection for their feet and, as a result, are at risk for serious infections. At the risk of sounding like a cynical jerk, I'm going to raise some questions about how the campaign attracts an audience through compelling visual tools and ultimately how it benefits those for whom it claims to be raising awareness.