Visual Rhetoric

Donald Gunn’s 12 Categories of Advertisements

If you are teaching advertising in the visual rhetoric section of your course, you will probably be interested in Donald Gunn’s 12 Categories of Advertisements. Slate’s Seth Stevenson has recently posted a slideshow demonstrating them all.

Visual Search for Wikipedia

The good folks over at Information Aesthetics recently posted a link to Wiki Mind Map. The site provides a mind-map-style outline of topics in Wikipedia.

Screenshot of search for visual rhetoric from Wikimindmap.org

Right now the site appears to be able to search the German, English, Spanish, French, Italian, Catalan, and Indonesian versions of the encyclopedia. It can also search www.self-qs.de, which appears to be some sort of German dictionary (perhaps a German-speaker can help out here).

Art and advertisement

Slate has posted a slide-show essay by Mia Fineman on the work of photographer Ryan McGinley. [This link may not be suitable for work.] Fineman makes the argument that McGinley’s work has been coopted by advertisers because he “has essentially created a successful lifestyle brand—a stylish fantasy of youth, beauty, and hedonistic fun” which they find appealing. The photos and analysis could be the start of a fruitful discussion of commercialism and art.

Visual interfaces reinforce cultural stereotypes

On Monday, the BBC reported on a “six-month research project” that revealed that “MySpace users tend to get a job after finishing high school rather than continue their education” while Facebook users “come from wealthier homes and are more likely to attend college.” In a Tuesday blog post, Clay Spinuzzi pointed out that the research project in question was not intended to be taken as scholarly research. While it is generally a good idea to take any BBC report on science with a Gibraltar-sized grain of salt, one should ask, why did so many others accept these results (Clay lists SmartMobs and BoingBoing as posting favorable comments)? I think the answer has more than a little to do with the visual aesthetics of the two sites.

Dartmouth Photography Tampering Website

Dartmouth has a very interesting website I just discovered that documents the manipulation of photos with examples spanning photography's history. The site is well worth checking out. Many of the examples provided touch on sensitive issues, making them potentially rich for an in-class discussion of what's at stake (rhetorically, politically, journalistically, historically) when photos are manipulated by photographers, news editors or political leaders.

Visual literacy, meet information literacy

Trinity College Library, Dublin

Libraries: They aren’t just for reading anymore

 
Meghan Sitar of the University of Texas Library System forwarded a link to the virtual poster session at the 2007 American Library Association conference. The title of the session is “Eye to I: Visual Literacy Meets Information Literacy.”

Political Theater

We’ve known for a long time that politics is theater, but just in case anyone has forgotten, Slate has posted an unfortunately titled slideshow documenting Rudy Giuliani’s many attempts at playing dress up, “Rudy in Leather and Lace.” (Speaking of the title, if this were not a blog that was soley concerned with visual rhetoric, I might be inclined to point out that said title might not be very appealing to any audience, ever, but it is, so I won’t.) Come August, these photos might make excellent fodder for those awkward it’s-the-beginning-of-the-semester-and-we-don’t-know-each-other-and-you-think-rhetoric-is-something-liars-do presentations where we teachers try to illustrate for our students the relevance of what we do to the wide-wide world. Failing that, come October it may provide some inspiration as you consider your Halloween costume (for example, you might write a note to yourself to the effect of “don’t dress up like the love-child of Liza Minnelli and Don Corleone”).

Rudy Giuliani dances in drag

Photograph by Joe DeMaria/Associated Press

Visual examples of rhetorical figures

If you are interested in rhetoric, hopefully you are already a reader of “It Figures,” where author Figaro provides examples of rhetorical figures in contemporary discourse. He also provides witty images to go along with his posts, some of which go beyond decoration by being excellent visual examples of the figures he is illustrating. In a recent post, he introduces a new figure—the “portmanym” or the “figure of conjoined names”—illustrated by a mashup of Rudy Giuliani, John McCain, and Mitt Romney (which, to my eye, looks strangely like John Kerry). You can see the post here—if you dare.

Lawnmower People, Part III

With the summer recreation season fast approaching I wanted to put the Lawnmower People to work this week with a public service announcement. If you golf, take stock:

don't tip over your golf cart

golf cart collision warning

In what is perhaps more of a testament to my simplicity than anything else, I have to admit that these goofy lawnmower people crack me up. I would like to point out though that not all visual texts make arguments. I find when teaching Visual Rhetoric units that students initially want to see ALL images as arguments, whereas images like these really depend on the accompanying text to make any warning/argument clear, at least in the case of more complex warnings.

Representing Abortion

In the wake of the Supreme Court decision to uphold a ban on "partial birth" abortions, I thought it would be worth mentioning how visual rhetoric is employed in the abortion debate, particularly by pro-life partisans. Anyone who has spent much time on a large university campus has likely seen the images of protest I'm referring to in demonstrations once or twice a year, protests often coordinated by off-campus religious groups. In their most confrontational manifestations, the groups frequently employ large signs depicting very, very graphic images that they claim show aborted fetuses.

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