PSA

Bodies vs. Behaviors: The Problems with Childhood Obesity Campaigns

(Photo Credit:  Billboard, Georgia  Childrens Health Alliance, via Body Impolitic)

No one could argue that efforts to promote healthy eating and exercise among school children, such as Michelle Obama's "Let's Move" campaign, aren't well-intentioned.  But as Paul Campos argues in this recent Daily Beast article, too often anti-obesity campaigns focused on children stigmatize the very individuals they are supposedly trying to help.  The image above, a billboard produced by the Georgia Childrens Health Alliance, is a case in point.  These scowling children with warning labels slapped across their stomachs seem to have crossed the line from being victims of genetics, environment, lack of opportunities for healthy exertion, and inavailability of affordable healthy meal choices to, I guess, being perpetrators.  Something has clearly gone wrong here.  Seriously, how would you like to be one of the kids in these pictures with your body held up as a symbol of a national crisis?  

When It Can't Be Clever - Domestic Violence PSAs (part two)

 

 

Image Credit: MTV ad via YouTube

Researching last week's viz. post about domestic violence PSAs started me down a rather depressing rabbit hole.  I was curious to see how often humor was used in these ads (infrequently), but weeding through a few dozen of them yielded some interesting trends while simultaneously making me sad for the human race.  This ad, narrated by Helena Bonham Carter, is a strange juxtaposition of verbal abuse acted out as physical violence.  While I won't subject you to watching the plethora of PSAs that I waded through, I'll talk about trends in target audience, invisible vs. visible violence, and how these commercials may or may not have the desired effect.

When Humor Hurts - Domestic Violence PSAs (part one)

Image credit: The OPCC via YouTube

H/T to Rachel for suggesting the topic sending me the clip

Although Halloween is behind us, and we've packed up the glam make-up and eaten all the goodies, I'd like to call your attention to an interesting use of bunny suits I recently came across.  Or, perhaps "interesting" isn't quite the right word... inappropriate, insincere, ineffectual... these seem more apt.  While this ridiculous domestic violence PSA has already been addressed by Irin Carmon over on Jezebel, I think there are some more fundamental issues we can tackle from a rhetorical standpoint.  Ultimately, the commercial leaves me with questions about when humor actually hits the mark and when it just goes horribly wrong.

"That's so gay."

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