videocast

The necessity of teaching video composition

A few weeks ago I suggested that the seeming ineptness of many amateur videos indicates that most people are more skilled at textual production than at video production. William Saletan’s piece at Slate on video resumes got me thinking about this topic again. While the popularity of non-commercial videos on youtube argues that our culture is in many ways already video-literate, it is likely that the youtube community is self-selecting for video-savvy individuals. However, Heather Havrilesky’s recent review of Donald Trump’s Apprentice implies that there is a lack of awareness of a broader audience in that group, as well. Since we are near a point when video production will be as ubiquitous as text composition, it will soon become necessary for training everyone in video composition. If this is the case, I think it is likely that a huge part of the training in the rhetoric of video communication will be left to composition departments.

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