viz.

Image Credit: screen capture from CookingUpAStory.com

I sat down in front of the television this Tuesday to watch the PBS premier of Dirt! The Movie on Independent Lens. I had been looking forward to seeing this documentary about the soil cylce and its importance on agriculture, health and geopolitics, and I had even planned to write about it for this week's post. As you can see, that plan fell through: I went in expecting a dirt-y movie, but mostly what I got was a mess. While there was plenty of titular soil in Dirt!, the film came across as a random collection of dirt-related vignettes that were either purely repetitive or entirely unrelated. In all fairness, cutting the film down to fit a one-hour running time may be responsible for the disjointed presentation, but most reviews of its Sundance screening agree that it is an unnecessarily rambling documentary. Needless to say, I was disappointed, but I had spent that morning talking to David Parry about the effects of internet technology and networked space on the established institutions of democracy, and as POV took over my television screen with its adapted running of Food, Inc., I began to think about documentary films-- and, in particular, films that intend to effect social and democratic change-- in the online time and space of the internet. Thinking about documentary film within a networked social space reminded me, fortuitously, of Cooking Up A Story, an internet hybrid that bills itself rather oddly as "an online television show and blog about people, food, and sustainable living." More about soil, sardines and the web-lives of food-docs (including video) after the break.

While the creators of Cooking Up A Story ("CUpS" for short) consistently refer to their site as a "television show," CUpS is much more sophisticated and interesting than television on the internet. Thanks to Hulu, most of us are by now familiar with what television looks like on the internet: it plays on demand and works with a different advertising model, but otherwise it remains remarkably faithful to its broadcast incarnation. By contrast, CUpS is a multi-format, multi-media collection of documentaries, lectures, interviews, opinion journalism and more; they offer, by their own account, "Doc Shorts," "Video Interviews," "Essays," "How-to Cooking Videos," "Family Recipes," "Video Shorts," and "News Around the Web." 

Clearly, this is something other than a television show. The content and even format of CUpS have a lot in common with websites like Zester Daily, Civil Eats and even Chow, but the emphasis on micro-documentary films sets CUpS apart from those sites as well (and is, I am guessing, why they call it a "show"). Most of the other food-issue sites online follow more of a "print" model and use video primarily as supplementary material. Along with an emphasis on food, all of the videos and articles on CUpS comes pre-packaged for online networking: everything is eminently bloggable, embeddable and, in a word, share-able. As online space becomes as much about connection as it is about communication, CUpS model might have some substantial advantages over web-based mirrors of magazine and television formats.

A brief, somewhat representative sample of their video content might include 1) a conference presentation from the Senior Science Manager of the Monterey Bay Acquarium's Sustainable Seafood Initiative (the publishers of the Seafood Watch guide to sustainable seafood):

2) a continuing-ed style video from SARE (Sustainable Agriculture Research and Education funded by USDA) discussing the benefits of no-till commercial farming:

3) a short-form documentary about an organic dariy farmer:

4) and an interesting interview with Mark Bittman about his new book Food Matters:

The collection is ecclectic, but the format is of, by and for the internet and won't run into cross-media problems like the re-editing of Dirt! for television. In fact, the episodic, semi-related, often interchangeable segments of Dirt! would probably have worked better broken down and dispersed as smaller docs, and a web-friendly sharable format would almost certainly work better for community building than the "screening toolkits" posted on Dirt! The Movie's website. Rather than generating community activity and espirit d'corp from scratch, socially concerned docs ought to consider utilizing the communities people already inhabit online by generating material that is web-friendly from its inception.