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You've never seen sports bras like these.

Submitted by erinhurt on Wed, 2008-02-27 22:16

I ran across this via Feministing.com, and thought these almost-ads needed to be on the website. The backstory for these ads is that an ad agency pitched them to a running company, which passed on them. They are advertising sports bras, supposedly in a humorous way. They seem menacing to me:

a woman with a bloody nose

See the other two ads after the jump:

Here are the others:

A woman with two black eyes

A woman with a busted lip

For me, the blood on these women's faces has overtones of violence, especially domestic violence. Furthermore, I find it hard to imagine that an advertising agency wouldn't be aware of these connotations.

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