viz.

H/T Beverly Mireles

The Beyonce video above was launched this month as a part of Michelle Obama's "Let's Move Campaign" on behalf of the National Association of Broadcasters. The video mobilizes inter-cultural rhetorics in support of public health, most obviously with the shift mid-video from hip hop to Latino-inflected dance moves and music. The 'flash workout' indicates the need for solidarity among minority populations most affected by the state of food and exercise culture in America. Healthy bodies and race relations, the video communicates, are the same cause. The flag waving at the end of the video underlines a populist appeal.