viz.

Image Credit: Screenshot from "***Flawless" video

I’m so glad to be back on viz again after some time away, especially as having to write posts again gives me the chance to discuss Beyoncé Knowles’s newest record, Beyoncé, which was released without any press or preview in late December as a “visual album.” The album has 14 songs and 17 videos included in it. While critics had things to say about Jay-Z’s verse on “Drunk in Love” and the remixed audio from the 1986 Challenger disaster in “XO,” the most noticeable song was “***Flawless,” which features an excerpt from Chimamanda Ngozi Adichie’s TED talk on feminism. Paste Magazine’s review of the album noted the album’s feminist thematics, which others have discussed as well. Since I’d like to add to this conversation about Beyoncé’s feminism, I thought I’d take up how Beyoncé’s visuals, especially in “***Flawless,” depict those concerns.

Image Credit: screenshot from Buzzfeed.com

Beyonce's publicist has created quite a media stir about photographs taken of the star's Super Bowl performance.  On Tuesday this person apparently requested that Buzzfeed remove several "unflattering" images from the "33 Fiercest Moments from Beyonce's Halftime Show" gallery.  The request was fruitless, considering the photos are still up; but it may have served a hidden purpose in igniting a flurry of posts, like Huffington's, that deny Beyonce has ever taken an unflattering photo.  As the title suggests, Buzzfeed's controversial story adopts a playful, celebratory tone rather than a critical or parodic one. Its string of increasingly intense photos and enthusiastic captions create a mounting sense of the star's "ferocity," culminating in her mock deification ("Beysus knelt down to bless the audience") and popular coronation ("basically every moment was fierce...Because she's Queen B"). So why would anyone view this as bad publicity?

My hunch is that the publicist does not actually view the photos as damaging, but rather, understands the popular fascination with that which is deemed "unflattering." Labeling the actions or images of a celebrity as unflattering heightens the public's interest in them, and the resulting mediated exchange of criticism and support for the star is what's known as buzz. But in Beyonce's case, the unflattering label has been applied in an unusual way. This blog post explores why that is, and how the special deployment of this label asks us to readjust our idea of what's artificial and what's real.

H/T Beverly Mireles

The Beyonce video above was launched this month as a part of Michelle Obama's "Let's Move Campaign" on behalf of the National Association of Broadcasters. The video mobilizes inter-cultural rhetorics in support of public health, most obviously with the shift mid-video from hip hop to Latino-inflected dance moves and music. The 'flash workout' indicates the need for solidarity among minority populations most affected by the state of food and exercise culture in America. Healthy bodies and race relations, the video communicates, are the same cause. The flag waving at the end of the video underlines a populist appeal.

(Video Credit:  QueenBeyonceStan, Youtube)

These images have been circulating just about everywhere, but the subject matter seemed particularly appropriate for viz.  In this photo shoot for the French magazine L'Officiel, Beyonce has been styled in looks that evoke "authenticity" African dress, and in some of the images, Beyonce's face is deliberately darkened.  The shoot--in keeping with one of the themes of Beyonce's newest album--was meant to play tribute to Nigerian musician Fela Kuti.