viz.

Image Credit: screenshot capture of NYTimes.com

This was one of the ads on my NYTimes.com edition today. Upon first glance it appears to be a simple ad for an e-book by Amy Harmon called Asperger Love, but the New York Times masthead and the words "Byliner Original" suggest that the Asperger Love is an in-house publication. And that's just what it is: an "e-single" written by a NYTimes journalist, packaged for Kindle, iBooks, and Nook, and hosted on a partner site, Byliner.com.