viz.

I will only add that when I worked in a restaurant, one of my odd jobs was to refresh the dessert tray that sat out in the lobby to tempt guests. We used real desserts, but replaced ephemera like ice cream with big scoops of vanilla Crisco (the vanilla version looked more authentic, less like lard). We then coated all the desserts in clear industrial shellac. My boss determined that people thought shiny things tasted better, perhaps the same train of thought that brings us the holy Egg McMuffin.