viz.

Image Credit: screen shot from barbie.com

H/T: Noel

From coloring books to glitter to unicorns, my viz. posts seem to be revolving around adult repurposing of the trappings of youth.  Naturally, we'll have to throw Barbie into the mix.  While she has certainly seen her share of fashion updates over her 50-year reign as fantasy icon extraordinaire, this creepy 21st-century update to Barbie's accessory collection reverses the gaze and turns Barbie’s body into a tool for surveillance.

The doll is marketed and designed for video sharing. The website encourages girls to take video, upload it on the computer, and share it with their friends. The chord plugs right into Barbie’s spine, and for just $49.99, you too can have a cyborg girl gadget!

Image Credit: screen shot from barbie.com

With a video camera “hidden” in her necklace, Video Barbie ostensibly allows young girls to “record movies from Barbie’s point of view.” However, masking technology in the doll’s bosom opens the door for less appropriate kinds of video-taping and raises questions about children and technology.

Aside from my instinctual reaction – that this is the perfect new toy for pedophiles (the jacket looks like it could easily be replaced with one that would conceal the video interface) – I’m dismayed by the message this sends. For one thing, the placement of the camera reinforces fetishization of the female chest. Though the location may have been strictly due to technological constraint, to make eye-contact with the camera, little girls have to gaze directly at a biologically impossible female form.

Image Credit: screen shot from barbie.com

The language used to sell the doll blurs the lines between fantasy and reality. Barbie explains to us, “I am a real working video camera.” In a weird way, she ends up objectifying herself – selling both herself and her camera within. For all Barbie’s associations with female objectification, this doll flips that, and you become the filmed object.

And why are we teaching little girls to tape themselves in the first place? Let alone with a hidden camera? The recent internet incidents with 11-year-old “Jessi Slaughter” should be enough to have parents kicking their kids off computers, let alone buying them toys to broadcast with.

Image Credit: screen shot from barbie.com