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Visual Rhetoric - Visual Culture - Pedagogy
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means of production
I think a really interesting question is"Who or what counts as Bourgeoise?" or "What do we mean by Bourgoise?" If the term means nothing more than individuals of the upper or upper-middle classes, then class struggle is nothing more than vindictiveness or jealousy or (at best) an overdeveloped sense of fairness.
If, on the other hand, class struggle has to do with who controls the means of production-- and, in this country at this time, that especially includes the means of distribution and availability-- then workers and consumers share a legitimate struggle for the interests of their communities and their livelihoods. When nearly the entire food supply is controlled by AgriBusiness corporations, then food is definitely political, both for the workers who grow it in the fields and those who must have it to live (i.e. everyone). From this perspective, both workers and consumers have to compete against profit motive for their own best interests (so, of course, it's in the industry's interest to pit workers and consumers against each other to maximize profits).