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Mad Men: Anatomy of an ad campaign

Submitted by John Jones on Wed, 2008-07-23 09:09

Mad Men logoMad Men, AMC’s show about the advertising industry in the early sixties, returns for its second season this Sunday. If you haven’t seen the show, it’s a fascinating look into the way in which products are packaged and sold to consumers, as well as the racist, sexist advertising culture of the time.

In conjunction with the premiere, AMC has described the process behind the ad campaign for this new season.

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