Submitted by Aubri Plourde on Wed, 04/01/2015 - 17:02
In an April 2013 opinion post for The Atlantic, feminist journalist Amy Schiller brought dolls to the forefront of girls’ feminist activism by announcing, “American Girls Aren’t Radical Anymore.” Citing Mattel Incorporated’s takeover in 1998 of Pleasant company, the American Girls’ original home, as a main source of the shift in the dolls’ political and socioeconomic messages, Schiller complains of the company’s shifting focus from the historical characters that were so familiar to many American girlhoods and toward “Girl of the Year” dolls and dolls designed to look especially like each customer.
Image Credit: American Girl
