costume

Fox’s New Girl could never have avoided the question of gender. The very title isolates gender issues by framing protagonist Jessica Day within the male-dominated apartment she joins. The sexual politics of New Girl are mostly wrapped up in Zooey Deschanel’s character. My friend Mike, for example, has written about Jess as a postfeminist figure here, and the show creator herself has more than once addressed the gender politics of the Nick-and-Jess coupledom. I’d like to acknowledge that the “adorkable” appeal of Deschanel’s character positions her strangely between feminist and postfeminist positions, but, for the purpose of considering the visual appeal of the show, I’m more drawn to the way the show represents the masculinity of lovable douchebag, Schmit. 

Most of Schmidt’s best and worst qualities are verbal, not visual. For example, entire reels of one-liners, like this one and this one show off the snappy writing of New Girl’s staff. Still, the character’s arch depends heavily on the transition between the days when he was obese and the fit version we see weekly. 

Schmidt's story begins like this:

Image Credit: E!online

 Image source: N3rdabl3.co.uk.

Earlier this semester, I discussed the way Once Upon a Time, particularly in its first season, played with Disney-inspired costuming to evoke nostalgia for Disney-tinged fairytales even as it valorized the present over the past. As a follow-up, and as Viz moves towards consideration of video games, I want to look at a more recent work with similar themes: the critically acclaimed fairy-tale-noir adventure game, The Wolf Among Us. In this game, the player takes on the role of a reformed Big Bad Wolf (known, now, as Bigby), who solves a series of gruesome mysteries with the help of his potential love-interest, Snow White. Specifically, I will look at three costumes associated with Snow. Like those worn by Once’s Snow White, these costumes each present a different way in which we can view the past. Unlike those in Once, these costumes trouble any clear distinction between our modern lives and the medieval-themed fairy tales that underwrite them. Instead of encouraging us to celebrate our modernity, The Wolf Among Us troubles our neat divisions between the present and the past, asking us how we use the past to think about, or act in, the present. (Content Warning: the discussion below, like the game, deals with prostitution and disturbing sexual power dynamics.)