Department of Rhetoric and Writing

The University of Texas at Austin

body diversity

Underwear, Public Fitness, and the (Dubious) Progress of #aerieREAL

I’m going to take it as an assumption that in any thorough discussion of fitness, we’re also inevitably going to talk about body image. Lately, when I’m thinking about fitness and body image, I am unsurprisingly (and, perhaps unoriginally) drawn to underwear. I am not the first to write about a connection between underwear advertisement and fitness complexes. There’s even a meme that highlights the absurdity of underwear advertising:
Womens Mens Underwear Ads
Image Credit: WeKnowMemes
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