viz.

Image Credit: minted.com

Choosing a holiday card is apparently a big deal. I was not aware of this until my sister (married with two children) called me in distress over designing her card. As we talked and I pressed her to explain how this could possibly be stressful, I learned that the tradition of sending out greeting cards around the holidays isn't just about spreading good cheer. The rise of the photocard has made holiday salutations into an important opportunity for families to make a positive visual impression on friends and relatives.  This surprised me a little because I had naively assumed the intent was to express one's hot-cocoa-induced feelings for the cards' recipients. But considering that media today is increasingly social, targeted, and customizable, the practice of creating a visual brand for one's family and sharing it with others should come as no surprise at all.