LEGO Movie

The LEGO Movie, Narrative, and Children's Play

A girl holds up a chaotic lego set. Text across the image reads "Look what I built with LEGO." Smaller text reads "And look at that look on her face. That's pride smiling" and "LEGO is a toy they never tire of, a toy that stimulates creativity and imagination for years."

1978 LEGOS Ad. "a toy that stimulates creativity and imagination for years." Source: Ourlifeintoronto.com

Sometimes, it’s hard to separate a film from the circumstances in which you watch it. In my case, I saw it as a father of a 1-year-old, sitting at the Alamo Drafthouse, following a preshow that included one of the early advertisements for LEGOs, then a European import newly reaching America’s shores. On multiple levels, I kept thinking of how much The LEGO Movie might represent a low point in both how we imagine children’s entertainment, and how we imagine children themselves.

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