Hawkeye Initiative

The Politics of the Sexy Pose

The Amazing Spiderman comic book cover. Mary Jane sits pouting in a sexy pose on a couch

Image Credit: Comic Book Resources 

 

What's so amazing about Spiderman? Setting aside the superpowers and the solid-gold heart, his greatest talent appears to be marketing. On this 2009 J. Scott Campbell cover, Spidey appears in three different ways: swinging away in person from his on-again-off-again love interest, caught in an action shot on the cover of a newspaper, and staring out at the viewer from an impressive vantage point on Mary Jane's t-shirt. If we think of “amazing” in terms of “eyecatching,” which Spiderman lives up to his full hero title? From a framing standpoint, it's the front-and-center shirt version, the version showcasing Mary Jane's ample breasts. On this cover, The Amazing Spiderman, much like The Amazing Spiderman, draws focus away from the hero himself and onto an idealized female form.

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