rhetoric

Image Source: http://knowyourmeme.com/memes/bro

Brainstorming with my fellow viz. writers on matters related to book covers and the rhetoric thereof, I mentioned my interest in the Chick Lit phenomenon.  After politely listening to the sound of a dead horse being dug up from its grave and beat relentlessly, there was a collective eye roll and sigh.  For more reasons than I have time to list at the moment, I realized very quickly that the nonplussed reception was more than justified.  We kept bouncing around ideas, and touched upon the question of whether there was a male equivalent of Chick Lit.  Or, to use the term that our editor Rhiannon invented, is there such a thing as “Bro Books?”

It was an awesome idea, and what follows is my attempt to run with it.