Department of Rhetoric and Writing

The University of Texas at Austin

fitness

Underwear, Public Fitness, and the (Dubious) Progress of #aerieREAL

I’m going to take it as an assumption that in any thorough discussion of fitness, we’re also inevitably going to talk about body image. Lately, when I’m thinking about fitness and body image, I am unsurprisingly (and, perhaps unoriginally) drawn to underwear. I am not the first to write about a connection between underwear advertisement and fitness complexes. There’s even a meme that highlights the absurdity of underwear advertising:
Womens Mens Underwear Ads
Image Credit: WeKnowMemes

Marshawn's Mask, Extreme Fitness, and the Economy

Marshawn Lynch in a multicolored high-altitude breathing mask.

Image Credit: SI.com

In a sport known for its trash talk, boastfulness, and elaborately arcane jargon, Marshawn Lynch’s mouth is the exception. Whether wearing a distinctive mask or remaining taciturn in interviews, one of the world’s greatest rushers has made a name for himself precisely be keeping his mouth closed. This reticence—as well as his resultant struggles with the NFL powers-that-be—that makes him a fascinating icon of our current trust in fitness as a source of security in a very economically uncertain time. 

Fitness Trackers and Carrot-and-Stick Motivation

This is not an ad.

It is, however, a shameless account of my fixation on the Jawbone UP24 fitness app. I'll admit, I love data, especially highly specific digital data. Admittedly, some of my organizational tendencies are old-school. Every day, I make a note card filled with every single thing I'll do in the next twenty-four hours, including "drink 3/4 gallon of water" and "exercise." I'm not sure why I like the note cards in spite of my plethora of technology--all of which is capable of organizing and replicating my to-do lists. I think maybe I fetishize the documentation of it. I really like running a nice line through each of my tasks. The actual exercise from the list, though, I need to be as techy as possible. I want records of my heart rate, my sleep cycles, my weight training routines. And I want them to be pretty.

So a little over a year ago, while recovering from spinal surgery, I bought an UP24. For anyone who isn't familiar with fitness wearables, I give you the UP:

Jawbone Up

Image Credit: Jawbone 

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