viz.

Image Source: Gorgonetta

As gifs begin to occupy more and more space in internet discourse, I’ve been contemplating the various ways they reinvent older media forms.  New media theory tells us this is an inevitable historical trajectory; it is not just a characteristic of post-broadcast media but embedded in mediation as an ideological concept.  What I find particularly interesting about gifs is not just how they remediate the television shows, films, Youtube videos, and memes from which they derive meaning, but also how they relate to a much older form of media: silent film.  And in such a reading, the overlap between the production of fame and celebrity in the silent film tradition and in current gif discourse is remarkable—and worth discussing.