Dove

What's Haunting Dove's Real Beauty Campaign?

Image from Dove's Real Beauty Campaign. Unconventional models of various body types, ages, and races stand, smiling, against a white background

Image Credit: People's Lab

Every image is haunted by the excluded. Every social movement is haunted by flaws. After reading Avery F. Gordon's Ghostly Matters: Haunting and the Sociological Imagination and Nivedita Menon's Recovering Subversion: Feminist Politics Beyond the Law, I became a bit haunted by the possibility of subversion. These two texts tell us that ghosts, in various forms, are absolutely everywhere, and after ruminating on their content and methodologies, I started to see ghosts, too.

Recent comments