Dissolve

Generic Branding and our Culture's Values

A black man with graying beard and dramatically wrinkled face looks past the viewer.

Image source: Dissolve.com

Branding and corporate marketing can be bizarre. Sure, there are the big brands, the Disney’s or Budweisers or Coca-Colas, whose very names evoke our day-to-day experience of the products they market. For those of us who like to think about how visual rhetoric interacts with pop culture, these iconic multinationals can provide endless streams of data. Watching how such companies endlessly race to reflect or mold global and American cultures so as to increase visibility may sometimes be a depressing project, but it is always fascinating. But what about the guys who we don’t interact with on a daily basis?

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