Visual Rhetoric

Rhetorical Collusion

Image Credit: Screencapture of graph created by the Collusion for Mozilla add-in.


I'd speculate that every instructor is familiar with the feeling that comes with anticipation and apprehension battling each other out before the first day of the semester.  Maybe I'm just too easily flustered, but the prospect of standing up in front of a group of heretofore-unknown students, while pretending to be the infallible instructor of heretofore-unknown material always rattles my cage a bit.

Remediation, New Media, and “Lorem Ipsum" as Censorship of Transparency

A screenshot of a command prompt window running a script that produces "lorem ipsum" text.

Image Credit: Per Erik Strandberg

“Lorem ipsum” has been recognized by publishers and graphic designers throughout the 20th century as the industry standard text by which to mock up text layout, thanks to a small UK company called Letraset, which mass-manufactured dry transferrable lettering from the 1960s to the 1990s.  With the advent of digital media and desktop publishing, the first two words of the ubiquitous sequence have become recognizable to the population at large.  It appears in markup templates almost universally across publishing platforms.  Templates in word processing, presentation software, and web design all bear the mark of their print forbearers. Thus, lorem ipsum dolor sit amet, a scrambled copy of an excerpt from Cicero’s De finibus bonorum et malorum (“of the ends of good and evil”) has entered into popular discourse as a recognizable placeholder, as Wikipedia says, “used to demonstrate the graphics elements of a document or visual presentation…by removing the distraction of meaningful content.”

This post would like to explore lorem ipsum as an ideological concept in both print and digital media.  In part, this exploration will question what it means to view text itself as visual rhetoric.  How can text draw attention to or defer attention from itself as a visual object?  How can conventions of representation make text, like lorem ipsum, disappear?  Might we view such disappearance as a sort of censorship?  If so, how can we describe the internal logic of such censorship as an ideological trend in the digital age?

Visualizing the War on Christmas: Acknowledging the Pre-Christian Origins of Winter Festival Imagery

Fox news website screen shot with frame of Bill O'Reilly on camera with guest discussing the War On Christmas

Image Credit: Fox News

Every holiday season conservative political activists trying to maintain Christian supremacy in the United States bemoan an alleged "War On Christmas." According to their conspiracy theories, evil secularlists lurk behind every corner, ready to pounce on any expression of the Christian Christmas tradition. For the activists, store employees who wish customers a "happy holiday" are not trying to be inclusive. Rather, these cheerless corporate-mandated greetings serve as another boot of tyranny standing on the neck of American Christendom.

We Have Sold The Future: The Uses of Future Hopes and Fears in Petroleum Industry Advertising

Small photo of traffic-clogged streets contrasted with sketch of futuristic city with cars travelling efficiently on roads

Image Credit: Shell

The future of Norman Bel Geddes' Futurama is optimistic. Clean architecture and efficient technology aid people as they move through the business of their day. As promised in a series of 1937 Shell advertisements in Life magazine using the words of Bel Geddes, the city of tomorrow will alleviate many commuting frustrations. Until that city emerges, however, the ads offer Shell gasoline as a way to save money and reduce wear and tear on car engines while stuck in stop-and-go traffic. This use of a hopeful future contrasts with the darker tomorrows that lurk behind many of today's petroleum advertisements, drawing attention to the double-edged sword of appeals to the future.

Negotiating Modesty: Reading Mormon Fashion Blogs as Visual Rhetoric

Elaine of Clothed Much models skinny jeans and a form-fitting sweater.

Image Source: Clothed Much

Fashion blogs have proliferated the internet since its inception; the rhetoric of the genre is as multifaceted as its participants, most of whom are women.  Daily fashion blogging, in which the blogger takes regular photos of the outfit she assembles each morning, is a popular iteration of the genre.  Obviously much of the blogger’s value systems is exhibited through the personal ethos she cultivates on these blogs; the way the blogger frames the narrative of the outfit in terms of its relationship to her day-to-day activities reveals much about these value systems, as well.  An interesting subculture has received a substantial amount of attention in the fashion blogging community recently, and that is modesty blogging.  All the modesty blogs I’ve come across are motivated by religious restriction; the vast majority of these base their definitions of modest clothing upon the tenets of the Mormon church.  Of course, the situated ethos of modesty blogging must negotiate an inherent contradiction between two competing definitions of modest: the function of modest dress as a physical representation of religious belief and the concept of modesty as the quality of being unassuming, scrupulous, and free from presumption.  What does it mean to take pride in modest dress, to wear it as a badge of individualism and difference?  And how can we read these modesty blogs in terms of visual culture?  Join me as I take you on a journey into another strange corner of the internet: Mormon fashion blogging.

The Secret History of Lines

A photograph by Colin Stearns

Image Credit: Colin Stearns

With 24 hours to go, media outlets projecting the outcome of election day are covered in geographical maps of states and counties painted starkly in red and blue.  I’ve enjoyed the responses of armchair intellectuals like Randall Munroe, who playfully reinterprets the red/blue divide to create a complex and comprehensive visual history of the Republican and Democratic parties.  The proliferation of regional and ideological divides across multiple media this week urged me to explore two important questions in visual rhetoric: What does it mean to visualize a geographical boundary?  And what does it mean to visualize an invisible line?  (I would be remiss not to mention the enormous amount of border studies that exist in postcolonial and Anglophone literature and criticism—but today on viz I will try to confine myself to a discussion of the visualization of intranational borders.)  Here to help me is the photography of Colin Stearns, Assistant Professor of Photography at Parsons. Stearns' current project is photographing the Mason-Dixon line in order to capture "this border of cultural distinction at the places of its occurence."  Each of his photographs contain the invisible interstate line somewhere within their composition.  I'll also put Stearns in dialogue with William Byrd II, the 18th century commissioner of the colonial line between North Carolina and Virginia. 

Secret Ballot, Public Voting: The Subtle and Not-So-Subtle Persuasion of the "I Voted" Sticker

cat with "I Voted" sticker

Image Credit: Kevin Lau

The image above of feline Lefty sporting an "I Voted" sticker is not, as some activists might worry, evidence of voter fraud. Rest assured, cats and other domestic animals are not posing as voters. Lefty's message is much less nefarious if vehement: "YES, I am talking to YOU! GO VOTE TODAY!" I already wore my "I Voted Early" sticker last week, thanks to the early voting available in Travis County, Texas. And I look forward to seeing fellow citizens from across the nation sporting "I Voted" stickers tomorrow regardless of their choices inside the voting booth.

Selling Beer and Selling Democracy: American Bald Eagle Logos Today and Yesterday

Eagle logo hangs over Obama and Romney; Eagle clutches arrows, olive branch and banner that reads, "The Union and the Constitution Forever"

Image Credit: Commission on Presidential Debates

Despite its vaguely governmental-sounding name, the Commission on Presidential Debates is a private, non-profit corporation funded by a handful of businesses, as described by George Farah. The Commission serves to accommodate the Republican and Democratic Parties' desire for a relatively controlled eventcontrol which drove the League of Women Voters to withdraw from hosting the debates in 1987. One of the long-standing contributors to the Commission is the Anheuser-Busch corporation (owned since 2008 by the Brazilian and Belgian conglomerate InBev). While watching the debates, I couldn't help but notice the similarity between the eagle that hangs above the heads of the candidates and the Anheuser-Busch eagle, both of which draw on deeply set US political imagery.

Seeking a Universal Language of Symbols: The Noun Project's Crowd-sourced Creation of Icons for Communication Across Languages

icon of people with speech bubble coming out of front person

Image Credit: UNOCHA

How can you quickly communicate concrete concepts to an audience that includes speakers of many languages and those who can't read? The Noun Project sees an answer in symbols, and it offers a platform for people to submit icon designs that others can download and use. On its "About" page, the Noun Project describes itself as:

a platform empowering the community to build a global visual language that everyone can understand. Visual communication is incredibly powerful. Symbols have the ability to transcend cultural and language barriers and deliver concise information effortlessly and instantaneously. For the first time, this image-based system of communication is being combined with technology to create a social language that unites the world.

But do symbols "have the ability to transcend cultural and language barriers" as they suggest? In looking at the symbols on the site, I wonder whether these icons rely just as much on enculturation for understanding as any written language does. The benefits of speed of comprehension and intelligibility across languages and cultures seem to depend on a similar learning process to that any literate person goes through if, perhaps, abbreviated.

Mitt Romney vs. Big Bird: When Enthymemes Attack

Big Bird stands behind Romney at an outdoor microphone

Image Source: Unknown

In last week's debate, one of the more memorable moments was Mitt Romney's vow to cut off government funding to public television despite his appreciation of both Big Bird and Jim Lehrer. Because he would neither raise taxes nor borrow money from China, Romney argued, he would cut programs like PBS. I suppose Romney intended the statement as a bit of red meat for his basethose who would rather their tax monies not go to PBSand perhaps also for the putative independent/undecided voter who also distrusts such government spending. I also suppose that for such audiences the line worked. However, for other audiences, Romney's enthymeme provoked an outcry, because those audiences do not share the unstated premise in his argument that PBS does not merit continued funding. Sesame Street lovers (and Romney haters) across the web responded with a torrent of photoshopped images criticizing Romney's position.

Recent comments