Visual Rhetoric

Crimes of Fashion,* Part 1 in a 2-part series

A couple of t-shirt designs have ignited discussion in the interwebosphere of late, and since they represent the extremes of feminism (i.e., radical feminist to decidedly NOT feminist), I thought it would be interesting to put them in conversation with each other, especially under the rubric of what constitutes "free speech" and "visual rhetoric."

First is the "I was raped" t-shirt masterminded by Jennifer Baumgardner, the poster woman for radical third-wave feminism:

i was raped t-shirt image

Visual Rhetoric and Violence: Propaganda

By Tim Turner (Contact)
See also Visual Rhetoric and Violence

U.S. propaganda posterContemporary introductory rhetoric classes are often (understandably) ordered around the exploration and promotion of the "common ground" model of civic discourse. Students are encouraged to look for continutities among various perspectives in order to demonstrate that they understand and can synthesize various points-of-view. Furthermore, students are encouraged in such pursuits with a particular purpose in mind: so that they might, as a kind of capstone project for any given course, produce well-written, well-reasoned arguments of their own--including fair prolepses demonstrating that they can respect the arguments of their opponents. While in a partisan society this model is both desirable and healthy, it may sometimes foster either a tendency to overlook forms and methods of persuasion that eschew such approaches altogether, or privilege the "civic/civil" discourse surrounding public controversies while ignoring other, perhaps more pervasive forms of rhetoric, such as advertising, "spin," or propaganda.

It may, however, be useful to incorporate or implement focused units around these culturally central phenomena that are sometimes marginalized in classroom discussions of rhetoric. In exploring and emphasizing these questions, it may be especially useful to incorporate units on propaganda. These units may include some classical rhetorical theory (Kenneth Burke, "The Rhetoric of Hitler's Battle"), a historical discussion of the use of propaganda in the West in the 20th century (although its history, of course, is much older than that), film screenings of recent documentaries like Control Room or Outfoxed, and formal and informal writing assignments about examples of propaganda. Additionally, units organized to explore the use of propaganda also have the advantage of helping introduce the concepts and vocabulary of visual rhetoric into classroom discussions.

Such conversations are useful because they illuminate for students a range of rhetorical possibilities, including the fact that "bad" arguments can be quite influential and that modes of persuasion cannot (and should not) be divorced from ethical considerations. From this perspective, discussions of propaganda may also be useful in that they help illuminate discussions of the fallacies of argument (in which case, "bad" is taken to mean specious, illogical, or poorly reasoned). But discussions of propaganda may also lead to discussions of the ethical dimensions of persuasion (in which case "bad" is taken to mean ethically or morally suspect).

A unit on propaganda might have the following structure:

  • Week 1: Read and discuss Burke's "The Rhetoric of Hitler's Battle." Accompanying assignment: study questions on the article
  • Week 2: Read selections from Age of Propaganda: The Everyday Use and Abuse of Persuasion (Pratkanis and Aronson, 2001)
  • Week 3: Readings from the course rhetoric textbook on visual rhetoric and fallacies of argument. View and discuss in class selected historical examples of poster propaganda from WWII and beyond (click here for a PowerPoint slide show of some examples). Accompanying assignment: short paper or blog entry, rhetorical analysis of one example of a propaganda poster
  • Week 4: Film screening and discussion; possibilities might include Control Room, Outfoxed, Farenheit 9/11
  • Week 5: Peer review and long papers due for an extended rhetorical analysis of examples of propaganda (click here for a "compare-and-contrast" example involving the propaganda remix project)

A note about sensitivity issues: many of the historical examples of propaganda in the attached slide show include images of an offensive nature. It is extremely important to foreground their presentation with a careful discussion of the context of these images, as well as disclaimers about offensiveness and, of course, non-endorsement. At the same time, the presentation of such images is in a way precisely the point of such a presentation; however specious, these examples are modes of persuasion that were influential in their way. The point of approaching conversations about rhetoric from the margins, as this discussion of propaganda allows, it to confront the non-civil modes of persuasion that are sometimes employed in ideological contests. Part of what this approach to rhetoric assumes is that such modes of persuasion cannot and should not be ignored. As Burke puts it in his essay on Hitler's Mein Kampf,

Here is the testament of a man who has swung a great people into his wake. Let us watch it carefully; and let us watch it . . . to discover what kind of 'medicine' this medicine-man has concocted, that we may know, with greater accuracy, exactly what to guard against, if we are to forestall the concocting of similar medicine in America (191).

Further resources on the web:

Visual rhetoric and "reading too much into things"

A couple of discussions online of late have got me thinking about what happens when we interpret an image one way and are called on the carpet for "mis"interpreting it or reading too much into it. What do we reveal about ourselves and our own possibly subconscious biases when we publicly interpret an image, especially a problematic one?

A couple of weeks ago, a blogger on Feministe.com posted the cover of the current issue of Vogue, which features LeBron James and Gisele Bundchen in a pose that the blogger felt was racially insensitive:

vogue cover

Note here that her commenters were pretty much split in their assessment that they couldn't see the problem with the image or that Jill was spot-on in her analysis.

Visual dismissal?

I ran across an interesting blog on Lens Culture that argues that a recent French magazine cover (posted below) equates Obama to a young, inexperienced boy.
Cover of April issue of French magazine Enjeux
Blogger Jim Casper writes:

This magazine is currently on the racks at news stands all over Paris, and the cover image has become one of those giant back-lit advertisements that blare from the outsides of kiosks on the streets, and ads at bus stops, and posters lining the hallways of the metro stations.

Ugh! Milk Gone Bad

Yuck!

So I've put off posting about this image because I find both it and PETA's numerous ways of using women in confusing and often objectified ways distasteful. They've titled one of their latest campaigns "Milk Gone Wild."
PETA's new
A just as smarmy take on Joe Francis' "Girls Gone Wild," PETA's current campaign wants to draw a connection between hot women and the dangers of drinking milk. But for me, the images they use don't add up to making any kind of supportive visual argument. Instead, they lose credibility. (Update: Some of the images below the fold might not be safe for work.)

Visual resistance

While scrolling through HollaBackNYC, a site that allows users to post pictures of those that harass them on the street, I came across two websites that seemed like great visual rhetoric resources. The Just Seeds Visual Resistance Artists' Cooperative offers a blog, resources, as well as information about current projects and artists. The picture below comes from a 2004 project from the Street Art Workers entitled "Whose Media?" You can also find archived material from the group's previous website here.
Just wanted to share!

Poster from Street Art Workers 2004

Fashion Speaks

The Viktor & Rolf show in Paris this week sent a bit of a message:

fashion: dress with stylized 'no'

Visual rhetoric on the campaign trail

hillary clinton campaign logo barack obama campaign logo

As the Democratic primaries have continued on throughout the winter, columnists and pundits have been reaching out to find ever more ways of distinguishing between Obama and Clinton. Salon has posted an article analyzing the design of the candidate’s logos, while Clay Spinuzzi has blogged on the contrasting designs of Obama and Clinton campaign flyers being distributed in Texas (without any images, unfortunately).

Holocaust Awareness Week

Many of you may have seen the story in the New York Times yesterday about a comic that has been introduced in Germany to teach students about the Holocaust. (A brief portion from an English translation appears below.) This week, 25 Feb. through 2 Mar., is actually Holocaust Awareness Week, so some attention is being paid to issues surrounding the teaching of the Holocaust in this and other countries. More examples, after the jump.

German holocaust-awareness comic

The Stuff White People Like problem

The person pictured below is Christian Lander, one of the authors of the much-discussed blog, Stuff White People Like.

guy eating Asian food at restaurantSome love the blog, some find it offensive. I fall into the latter category because I think to write about "Stuff White People Like" (which feels grammatically wrong somehow), even satirically, is to exclude non-whites from the things that the titular white people like, like recycling, pricey sandwiches, dogs, kitchen gadgets, and Mos Def (?). While I admire the project of poking fun at the Gen X and Y Brooklyn- and Echo Park-dwelling hipsterati who have more money than actual sense, I do think it's a bit irresponsible to present such a limited view of whiteness and declare it ALL whiteness. What does it mean to the white person who rejects the Prius or can't afford a $300 Kitchenaid waffle iron (or never learned to ride a bicycle as a kid because their family couldn't afford one)? What about the person of color who practices alternative medicine, or lives by the water? Or the white woman who loathed Juno?

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