obesity

Beyonce: Let's Move Campaign and Inter-cultural Rhetorics

H/T Beverly Mireles

The Beyonce video above was launched this month as a part of Michelle Obama's "Let's Move Campaign" on behalf of the National Association of Broadcasters. The video mobilizes inter-cultural rhetorics in support of public health, most obviously with the shift mid-video from hip hop to Latino-inflected dance moves and music. The 'flash workout' indicates the need for solidarity among minority populations most affected by the state of food and exercise culture in America. Healthy bodies and race relations, the video communicates, are the same cause. The flag waving at the end of the video underlines a populist appeal.

Fast Food Morality

Image via Fast Food FAILS Ads vs Reality

Appetizing, right? This image comes from one of several websites devoted to examining the differences between fast food as-advertised and as-is. These sites make the same argument: the ads promise fresh, attractive food, but what you get when you buy it fulfills the worst fears of the fast-food consumer. These photographs are the equivalent of showing how images of cover models are photoshopped for magazines. They imply that the companies who push such disappointing food are dishonest cheats.

Reboot: Bodies of Evidence by Emily Bloom

Museum of Fat Love

Image Credit: The Museum of Fat Love

H/T: Layne Craig

Amidst massive media coverage of the “obesity epidemic,” visual arguments have emerged online that challenge the terms of the current debate.  One example is the website, The Museum of Fat Love, which presents a collection of photographs of smiling couples.  Similarly, Newsweek ran a series of photographs on their website titled“Happy, Heavy and Healthy” in which readers submitted pictures of themselves performing athletic feats.  Both websites called for volunteers to submit evidence that individuals classified as overweight or obese can live healthy, happy lives.  The use of visuals in both instances is striking—both websites are predicated on the understanding that overweight individuals have been misunderstood (perhaps even vilified) in the course of public debates on obesity and public health.

Bodies of Evidence

Museum of Fat Love

Image Credit: The Museum of Fat Love

H/T: Layne Craig

Amidst massive media coverage of the “obesity epidemic,” visual arguments have emerged online that challenge the terms of the current debate.  One example is the website, The Museum of Fat Love, which presents a collection of photographs of smiling couples.  Similarly, Newsweek ran a series of photographs on their website titled “Happy, Heavy and Healthy” in which readers submitted pictures of themselves performing athletic feats.  Both websites called for volunteers to submit evidence that individuals classified as overweight or obese can live healthy, happy lives.  The use of visuals in both instances is striking—both websites are predicated on the understanding that overweight individuals have been misunderstood (perhaps even vilified) in the course of public debates on obesity and public health.

The BMI Project

Fat-acceptance activist/blogger Kate Harding has assembled a collection of photographs to illustrate "how ridiculous the BMI really is." Each photo title states the person's BMI status (underweight, normal, obese, and morbidly obese), and the range of representations is both shocking and breathtaking. My favorite is Moxie, the morbidly obese cat with a BMI of 58.6.

obese cat

Recent comments