movement

Branding Occupy Wall Street

Broad image of occupy wall street posters

(Image Credit: Michael Nagle, Getty Images via In Focus)

During the past week Occupy Wall Street has gained increasing media attention. The movement, initially called for by the group Adbusters, began in earnest on September 17th when protesters first began to occupy Zuccotti Park. This initial act seems to have largely been met with bemused ambivalence, and while there was originally a single demand articulated by Adbusters in their July call to action—that “Barack Obama ordain a Presidential Commission tasked with ending the influence money has over our representatives in Washington”  (Adbusters) –things were quite murky by the time the occupation took shape. Much of the media attention that the movement has gained, especially during this surge in participation, has focused on the apparent lack of concrete demands set forth by OWS. This confusion is misplaced. While the list of hopeful outcomes is amorphous a clear sense of oppositional branding has been developed   from the wealth of signs and images created through the movement. OWS demands that we put a hold on our love affair with notions of prosperity that put us in a double bind. 

Create, Skate, and Destroy: Architecture in Motion

Thrasher cover, Love square

Rodney Torres, 50-50 through Love Sculpture, image from Quartersnacks

Street skaters love architecture. Few people other than architects notice or appreciate the designs in concrete, marble, metal, and brick that comprise a city, but seen through a skater's eyes, lines of movement appear everywhere. Ledges, stairs, hand rails, and even (or especially) smooth concrete and marble elicit a joyful recognition of possibilities. Rather than an agglomeration of static structures, the city becomes an invitation to motion; the skater desires contact with the hard surfaces of the urban environment. Assemblage of body, board, and buildings: a intimate becoming, in love with (the) concrete.

Recent comments