modesty

Negotiating Modesty: Reading Mormon Fashion Blogs as Visual Rhetoric

Elaine of Clothed Much models skinny jeans and a form-fitting sweater.

Image Source: Clothed Much

Fashion blogs have proliferated the internet since its inception; the rhetoric of the genre is as multifaceted as its participants, most of whom are women.  Daily fashion blogging, in which the blogger takes regular photos of the outfit she assembles each morning, is a popular iteration of the genre.  Obviously much of the blogger’s value systems is exhibited through the personal ethos she cultivates on these blogs; the way the blogger frames the narrative of the outfit in terms of its relationship to her day-to-day activities reveals much about these value systems, as well.  An interesting subculture has received a substantial amount of attention in the fashion blogging community recently, and that is modesty blogging.  All the modesty blogs I’ve come across are motivated by religious restriction; the vast majority of these base their definitions of modest clothing upon the tenets of the Mormon church.  Of course, the situated ethos of modesty blogging must negotiate an inherent contradiction between two competing definitions of modest: the function of modest dress as a physical representation of religious belief and the concept of modesty as the quality of being unassuming, scrupulous, and free from presumption.  What does it mean to take pride in modest dress, to wear it as a badge of individualism and difference?  And how can we read these modesty blogs in terms of visual culture?  Join me as I take you on a journey into another strange corner of the internet: Mormon fashion blogging.

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