A particularly egregious fad has taken over my Facebook feed in the past month, and it’s one that many friends and loved ones have chosen to participate in. It’s the Buzzfeed quiz, and it’s actually not all that unlike any other internet personality quiz, versions of which have made the rounds since the early days of LiveJournal. Taking a Buzzfeed quiz and posting your results is similar to posting your Briggs-Meyers letters (INFJ), which tends to result in a steady stream of comments from friends who now realize to what extent they are (or aren’t at all) like you.
Only the quizzes from Buzzfeed, which I consider the Comic Sans of websites, are different, in a few important—and highly visual—ways. First, they are absurd. (What Sandwich Are You? What Muppet Are You? What “Mean Girls” Character Are You? What Arbitrary Thing Are You? (tagline: “Wanna be a thing? Come on, you know you do. Take this quiz!”) Slate even has a spin-off version of their own: What Buzzfeed Quiz Are You? All of which to say, I find it very hard not to comment on the post that says, “I am a PB&J Sandwich”: “First of all, no, you are not.” Read more about You Are What You Like: Buzzfeed vs. Joan Didion