
(Image Credit: Ad Age, MBA Online, Magid Generational Strategies)
This cutesy inforgraphic from Ad Age and MBA Online presents the reader with a breakdown of media use by type, time and generation. The initial study was performed by Magid Generational Strategies. At first blush this seems to present a thorough overview of how different populations consume media, but on closer examination there are some signifigant issues. These issues aside, and in some cases because of these issues, this long image (I've broken it into several pieces for readability's sake. See the full image here) raises a number of questions about not which types of media we consume but how our methods of media consumption are changing to the degree that this infographic doesn't quite make sense.
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